OEDA Relaunches Earned Media Campaign
Beginning July 1, 2008, OEDA will relaunch its successful earned media campaign to generate national media interest in Oregon as a business location. The campaign will build on last years impressive results that include 100 articles in high profile publications like USA Today, the San Jose Business Journal and The Seattle Times, and trade publications such as Site Selection magazine, PHOTON International and Industry Week. Krista Hildebrand, OEDA earned media contractor with the Frause Group, estimated the advertising equivalency for last years media coverage at over $350,000 on OEDA’s $75,000 investment. Highlights of past stories and other news can be found at the OEDA website at http://www.oeda.biz/pressrel.html. If you have story ideas or economic development successes that could have national interest, please contact Nathan Buehler at 503.986.0050 or [email]
